Pho 21 - Restaurant Rebrand and UI/UX Redesign

Phở 21 is a Vietnamese restaurant rebrand rooted in cultural pride and reimagined for a modern audience. I led the redesign across brand identity, UI/UX, and marketing collateral—bridging traditional motifs with contemporary design systems.

The visual identity blends bold reds and warm yellows to evoke energy, appetite, and Vietnamese heritage. From the custom logotype to packaging, signage, and digital touchpoints, every element was crafted to feel authentic, cohesive, and current.

I also designed an interactive menu and responsive website experience focused on ease of navigation, ordering flow, and reservation systems—translating the hospitality of the restaurant into a seamless digital journey.